By Husbands for Husbands: The Scenario

Welcome back to part 2 of our 5 part interview series with Gerry Baron and Steve Worth, co-founders of the By Husbands For Husbands phenomenon that’s catching the eyes of husbands, wives, and start-up enthusiasts.

Today we’re focusing on their business model, financing experience, and the competition.

If you missed part one and want a peek about how it all began, please click here.

But, if you’re ready to find out more, read on!

KTY: You have some very interesting business ideas brewing.  What is your business model?

G & S :Our business model is based upon annual subscription fees from husbands subscribing to our Romance Consulting services, product sales and advertising revenues. 

KTY: Did you receive any initial funding to get you started, and do you still seek financing?

G & S: Our financing can be described in 1 word – bootstrapping.  Our initial funding is from personal savings and using low or no cost methods for marketing.  We created all of our initial marketing material.  To establish a strong brand image, we selected Logoworks because they were able to effectively create a logo from our concepts.  We are very pleased with the results. 

Currently, we are looking to expand our concept into other markets, thus we are in the funding preparation stage.

KTY: What sets you apart from the competition? And, who are they?

G & S: Our primary competition is pride.  By that we mean that pride is the main reason that a husband would not consider our community.

From a business perspective, we are often compared to dating services such as Eharmony.com and Match.com.  Unlike those services that focus on helping couples form, we are specifically targeted at helping husbands take steps to improve their marriages.

Other potential competitors are The Romantic and Help a Husband.  Whereas The Romantic singularly focuses on providing romantic tips, By Husbands For Husbands seeks to equip husbands with a variety of resources through a diverse set of channels.  Help a Husband is woman owned/operated compared to By Husbands For Husbands which is led by 2 husbands who can speak from their own experiences about the challenges of nurturing a healthy marriage relationship.

KTY: Are there ever moments when you think that you can not be more innovative? How do you push past those times?

G & S: Fortunately, we are constantly on the lookout for innovation.  When we read about innovative companies, we look to learn from other concepts to add value to By Husbands For Husbands’ existing business model. A bigger challenge for us is finding ways to use and monetize the innovations in a practical way that is repeatable and sustainable. 

We are committed to building this business in a way that is not dependent upon us.  That means we invest a lot of our time in developing and refining business processes and systems.

 Come back again during the week to learn more about:

• Wednesday: The most rewarding and difficult parts of being a start-up and their game plan
• Thursday: Success: theirs and yours!
• Friday: Advice à la Steve and Gerry

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