Start-up headed towards Reality…the Reality TV Show Way: MasterLift is Forked Up!

Just because a start-up is not “high tech”, doesn’t mean it’s not exciting or filled with creative ideas…and here’s a company that proves it!

It’s always interesting to peek in and see what our former featured guests are up to and that’s what we’re doing today. Venture Cap TV first covered Gary Wilson and his ingenious Pimp my Ride forklift start-up last year.  You can check out the first of our three part interview series with Gary by clicking here . We also did a quick update on them earlier this year.

Zooooom into Spring 2008 and MasterLift continues to lift their forklift business to new heights and are adamant about standing out of the crowd. They’ve now created a new reality TV show showcasing what they do in a fast-paced, no-holds-barred style with the potential to grow their brand recognition exponentially. They certainly know how to differentiate their company in what many consider a very commodity type business.

This creative forklift start-up’s made-for-reality TV show is called Forked Up. The show’s pilot is complete  and the team is scheduled to attend the World Television Festival in Banff from June 8-11. They even caught the attention of a world-wide media company that’s approached them to distribute the show globally! Is there anything MasterLift’s leader Gary and his team can’t do?!

Forklift, schmorklift, you might say, but did you know that the USA spends roughly $20 Billion annually for forklifts and related materials, and that the handling and logistics industry is one of America’s fastest growing sectors? You may not know it, but you probably know a forklift related professional. Applying the “six degrees of separation” concept, Gary tells me that most people have only two degrees of separation from someone who’s lived the forklift life either as a summer job or on a more long term basis.

If you want to know who’s going to be watching the show, keep in mind that 51% of the working public in Canada and 43% in the USA work with or around forklifts (e.g. in factories and warehouses) and that shows in the same realm enjoy millions of viewers (Overhaulin’ with 3.5 million viewers as just one example). Never mind all the other viewers who just simply enjoy reality TV, appreciate innovative design shows, want to learn how start-ups push the boundaries, or are just plain curious by how things work!

There’s no stopping Gary and his team. It will be interesting to see what other crazy, fun, ingenious ideas will come from them in the future to keep this start-up ahead of the pack. Am sure that they are far from done. And, maybe they’ve inspired our other start-up viewers to create their own shows, too?!

Thank you for visiting vc-tv and enjoy their trailer below!